Influencers control the eyes and ears of the next generation
For decades companies have been targeting advertising to consumers wherever they would attract attention. From Radio, to television, to the internet, advertisers were constantly trying to keep up and adapt to the changing media and consumer behavior.
But if you were to ask most millennials today where they spend most of their attention, it would be in their phones. Social media has become the next platform to dominate the attention span of the masses, and has changed the landscape of marketing once again. Consumers today want to feel connected, both to the brand and the community that surrounds it.
This is where influencer marketing comes in. Individuals that have amassed a following on social media are able to grant access to their followers to brands. This process of connecting brands and influencer networks is what we do best.
