Founded by company director Daniel Lau-Lopez, the New Edge Agency has become one of the most respected and visible influencer marketing firms in the world.

 

Noticing the lack of established and professional influencer firms in the emerging social media landscape, the New Edge Agency was created to give influencers and brands more opportunities to collaborate, and create content that moves people to action. The full service concierge experience that is offered to all clients, is what was lacking in this industry.

 
 
 
 

At New Edge, our ability to give our clients an unforgettable experience allows us to continue to work with the industry’s best, such as industry clients like Atlantic Records, fashion brands like Forever 21 and House of CB, and individual recording artists such as French Montana, and Drake. 

 

Founding Partners

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Daniel Lau-Lopez

Director & Influencer Relations Manager

New Edge Agency CEO, Daniel Lau-Lopez is originally from the east coast's DMV area, more specifically: Maryland. Daniel graduated from the University of Maryland with a degree in Information Systems & Operation Management. Coming from a strong background of hospitality, gave him the experience that was the catalyst to focus on exceptional, and next level customer service.

Having gained numerous friends within the modeling and beauty sector through his years working with various startup brands, Daniel quickly realized the true power and influence that these budding social media moguls possessed. As the years progressed, and more attention was paid to the growing number of social media networks, Daniel positioned himself to bridge the gap between these new influencers and the world of business. The New Edge Agency was born.

As the company’s list of clients grew, their reputation followed suit. Today, New Edge Agency is known to provide accessible and exceptional hospitality to clients and talent, while stopping at nothing to accomplish each clients objectives. Daniel prides himself on continuing to push the company forward while ensuring that every brand gets treated as if it were his own.

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Jonathan Butler

Production Manager

 
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Sean Evans

Digital Marketing Manager

 

What we can do for you

We offer a number of ways to help brands and businesses succeed. Below are just a sample of some of the more popular services that we offer.

 
 
 
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Influencer Marketing

We work with an ever increasing number of influencers, with a total reach of near a billion potential consumers, and catering to an array of market segments including celebrities, travel, fitness, beauty, fashion, and more.

 
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Casting

Have an event, campaign, or video production on the horizon? We've got you covered, having cast for everything from television and internet commercials to music videos and brand specific events.

 
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Content Creation & Production

Our network of content creators feature some of the most talented and creative minds on the scene today. We can coordinate and execute any size of project, from a small photo shoot, to a big budget commercial production.

 
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Social Media Marketing

While much of the focus these days is on influencer marketing, it’s important not to forget traditional social media marketing. Things like paid ad campaigns, email newsletters, blogging, and customer engagement go a long way to both reach out to new customers, and to keep returning customers coming back.

 
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Graphic & Web Design

We provide our clients with innovative and new age designs both for logo and graphic design, as well as for web design. We have developers for most e-commerce platforms including shopify, woocomerce, wordpress, and more.