New Edge Agency CEO, Daniel Lau-Lopez is originally from the east coast's DMV area, more specifically: Maryland. Daniel graduated from the University of Maryland with a degree in Information Systems & Operation Management. Coming from a strong background of hospitality, gave him the experience that was the catalyst to focus on exceptional, and next level customer service.
Having numerous friends with modeling experience (ranging from magazine covers, to runway shows, and car shows) led to collaborations with Daniel's past relationships of hair and makeup artists.
With the boost from ew social platforms such as Facebook, Twitter, Instagram, and Snapchat, it quickly resulted in these models to gain a huge following and fanbase. With this combination, Daniel and his team supplied the DC area with professional, highly executed visuals. Although these networks were rooted in DC, they soon expanded to Miami, New York, and other large cities.
Daniel and his team buzzed up their reputation, as providing accessible and exceptional hospitality to clients and talent, and giving that "at-home feeling" while clients and talent were in his hometown. Each job started off b picking clients & talent up at the airport, booking hotel rooms, and taking them to enjoy the local eateries. This soon became their standard, and routine.
After developing trust, and creating a bond with models and clients, Daniel knew nothing was too far out of his reach. New Edge Agency was started, amongst an industry that's forever growing, changing, and edgy. Soon after, jobs included everything from production, photo & video, and visuals to casting photoshoots for commercials, videos, club bookings, and everything in between.